The Promotion

O ur world still holds hidden treasures awaiting to be discovered: the Icelandic horse is one of them. It is therefore an incredible pleasure for Pur Cheval to promote the Icelandic breed on the french territory where the equestrian culture is already well established. We deeply believe that the Icelandic horse brings a new dimension to the french horse community and would like to offer french riders of all ages to meet with the Icelandic horse and discover its amazing characteristics.

We would like to offer french riders of all ages to meet with the Icelandic horse and discover its amazing characteristics.

At the project’s source lies a combination of philosophy and passion for the Icelandic horse as well as the spirit of the non-profit organization founded by Ólafur and Ingibjörg, Aurora Foundation, of which the mission is to promote the Icelandic arts and culture both nationally and internationally. The project is also the result of Ólafur’s and Ingibjörg’s dream, as well as their friends’; trainers and breeders Einar Öder Magnússon and Svanhvít Kristjánsdóttir. The four of them decided to partner and share their experience and knowledge in order to best integrate the Icelandic horse in France.

Illustration-Esprit
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One of our goals is to make the Icelandic Horse better known in France by taking part in and organising projects around the breed.

Since 2013, Pur Cheval has worked on different projects aiming for the Icelandic Horse to become better known in France.

2013

  • A movie about the Icelandic Horse was made by Equidia in cooperation with Pur Cheval. Three “voltige riders” went to Iceland and discovered the breed in its natural environment.
  • Pur Cheval participated to the Salon du Cheval in Paris, allowing visitors to try the tölt, have their photo taken with an Icelandic horse, and learn more about the breed and its particularities.

2014

  • Pur Cheval, with the help of fellow Icelandic Horse riders and enthusiasts, participated to the entertainment shows at the “Mondial du Lion”, a yearly international eventing competition organised in Angers, in the west of France. Some of the French riders and amongst them Thomas Carlile, tried the tölt by participating to a “beer tölt competition”. This was a great success.
  • At the salon du Cheval in 2014, the Icelandic Horse was chosen to be the breed of the year. Pur Cheval was at the center of this nomination.
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